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What Belongs on a Home Page
May 20, 2008
A good looking website catches people’s attention. More important is the information you provide on your website. Your home page is like the window to a retail store – if people find it inviting, they will come in and shop. This is your chance to tell your story, become the expert in your field. As a general rule there are four content blocks to a home page:
- • Your mission statement – what is it that you do. The customer wants to know what your purpose is.
- • Your target market – who are you trying to attract. Describe your customer. Customers want to know if you are focused on them.
- • Your value proposition – why are you better. Personally, I like testimonials to tout my strengths.
- • Finally, your call-to-action – what do you expect your customer to do next. Be reasonable be honest.
With these four categories, you can build a home page that has both form (design) and function (content). From here search engine optimization techniques can fine tune your message for easier catagorization by Google, Yahoo, etc.
Sam Handelman, Owner of Search Consulting Service
