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Archive for August, 2008

Converting Visitors to Clients

To find a customer, consider offering them something they want, but that is not necessarily your product. And two, develop a relationship with them.

A Successful On-Line Press Release

The elements of a press release are fairly well established. PRLog has a good summary of these components.
I’d like to discuss the finer details of a press release - that is, what makes it interesting.
1) A captivating image or photo is critical. Images express so much that a  verbiage laden press release cannot.
2) A quote [...]