Search Consulting Service Blog

The Sales Funnel can help define content for the website and aid in converting viewers into customers.

I constantly harp on adding content to a website. You want your website to be the source of quality information on the topic you know about. However if it is either costly or time-consuming to add content, all the cajoling in the world isn’t going to make you want to change your website. Enter CMS [...]

To find a customer, consider offering them something they want, but that is not necessarily your product. And two, develop a relationship with them.

The elements of a press release are fairly well established. PRLog has a good summary of these components.
I’d like to discuss the finer details of a press release - that is, what makes it interesting.
1) A captivating image or photo is critical. Images express so much that a  verbiage laden press release cannot.
2) A quote [...]

A plan to embed Keywords in your website content

Click to view Small Business Internet Marketing: Design vs. Promotion presentation. This works best using MS Internet Explorer browser. You can view it as a slideshow by clicking “Slideshow” in the bottom right of the screen after you download. In the normal viewing mode, you will be able to view my speaker notes. Thank you [...]

Blog vs e-Newsletter, which should your business use? The quick answer is both. The purpose of both blogs and e-newsletters is to keep connected with your customers. By bringing customers into the fold, they feel like they are a valuable part of your business. Both communication devices are valuable to promoting your business and therefore [...]

A good looking website catches people’s attention. More important is the information you provide on your website. Your home page is like the window to a retail store - if people find it inviting, they will come in and shop. This is your chance to tell your story, become the expert in your field. As [...]