http://www.scsbend.com/blog Epiphanies and Ideas about Website Promotion Sat, 20 Dec 2008 03:34:29 +0000 http://backend.userland.com/rss092 en Sales people are always thinking about their sales funnel. A sales funnel describes the conversion of prospects into stages from inquiry through to the final sale. Prospects start at the top of the funnel and convert into a sale at the ... http://www.scsbend.com/blog/2008/11/the-funnel-of-love/ I constantly harp on adding content to a website. You want your website to be the source of quality information on the topic you know about. However if it is either costly or time-consuming to add content, all the cajoling in the world isn't going to make you want to ... http://www.scsbend.com/blog/2008/10/joomla-why-cms-matters-to-web-promotion/ I often get asked: How do I turn a website visitor into a paying customer?  I believe the question might be better framed as: How do I get customers/clients to visit our website? You will always get visitors who have no intention of buying your goods or services. The trick ... http://www.scsbend.com/blog/2008/08/converting-visitors-to-clients/ [caption id="attachment_43" align="alignleft" width="126" caption="Make News"][/caption] The elements of a press release are fairly well established. PRLog has a good summary of these components. I'd like to discuss the finer details of a press release - that is, what makes it interesting. 1) A captivating image or photo is critical. Images express so ... http://www.scsbend.com/blog/2008/08/three-concepts-for-a-successful-on-line-press-release/ I usually assist my clients in deriving 10 or so keyword phrases. These are phrases that a prospect would  use to search Google and find my client. An example of a keyword phrase for a local bike store might be "Bend Oregon Bike Shop". Now that you have these keywords ... http://www.scsbend.com/blog/2008/07/using-your-keywords/ Click to view Small Business Internet Marketing: Design vs. Promotion presentation. This works best using MS Internet Explorer browser. You can view it as a slideshow by clicking "Slideshow" in the bottom right of the screen after you download. In the normal viewing mode, you will be able to view ... http://www.scsbend.com/blog/2008/06/presenation-for-rotary-club-in-bend-62408/ Blog vs e-Newsletter, which should your business use? The quick answer is both. The purpose of both blogs and e-newsletters is to keep connected with your customers. By bringing customers into the fold, they feel like they are a valuable part of your business. Both communication devices are valuable to ... http://www.scsbend.com/blog/2008/05/blog-vs-e-newsletter/ A good looking website catches people's attention. More important is the information you provide on your website. Your home page is like the window to a retail store - if people find it inviting, they will come in and shop. This is your chance to tell your story, become the ... http://www.scsbend.com/blog/2008/05/what-belongs-on-a-home-page/