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Make News

The elements of a press release are fairly well established. PRLog has a good summary of these components.

I’d like to discuss the finer details of a press release – that is, what makes it interesting.

1) A captivating image or photo is critical. Images express so much that a  verbiage laden press release cannot.

2) A quote from a relevant person with an important sounding title adds credibility and readability to the release.

3) Finally we have the subject. The most captivating subjects deal with the humanity of the organization. Therefore a dry description of a new product might be a PR fizzle. Instead consider a volunteer effort that your company was involved in, some community outreach, or at a minimum something someone earned or accomplished. While I don’t totally understand it, animal-centric stories capture attention.

On-Line press releases provide an efficient method do gain organization exposure. And exposure often leads to increased traffic and revenue.