Internet Marketing Blog | Search Consulting Service

That was useful. I just completed a 95 lesson on-line course that entailed the taking of 18 tests. Since the art and science of search engine marketing is new and changing, keeping updated is important for my clients. If you are interested in seeing what the course covered click on the certification icon below.

Blog vs e-Newsletter, which should your business use? The quick answer is both. The purpose of both blogs and e-newsletters is to keep connected with your customers. By bringing customers into the fold, they feel like they are a valuable part of your business. Both communication devices are valuable to promoting your business and therefore increasing sales, but there are significant differences between the two methods.

A good looking website catches people’s attention. More important is the information you provide on your website. Your home page is like the window to a retail store – if people find it inviting, they will come in and shop. This is your chance to tell your story, become the expert in your field. As a general rule there are four content blocks to a home page: