Internet Marketing Blog | Search Consulting Service

An interesting article in the LA Times that deals with the issues of late life unemployment. This may be one of the first times I have read the word SEO in a major newspaper! I forget how few people know of the web world, especially a niche like search engine optimization. In the article a women in her 50’s and recently unemployed has taken an unpaid position at a web start-up.

That was useful. I just completed a 95 lesson on-line course that entailed the taking of 18 tests. Since the art and science of search engine marketing is new and changing, keeping updated is important for my clients. If you are interested in seeing what the course covered click on the certification icon below.

Typically I urge my clients to add content to their website, but this content should empower a goal, not inhibit it.  Usually the website’s goal is to either directly produce revenue (an e-commerce website) or the website is intended to attract people to contact my client (a lead generation website).  Quite often we lose site of these website objectives. Images, text, movies, and other glitzy media is added to the site without regard to purpose. Other times “administrative” information is added for a select few customers or because we can. Does this content aid the decision process of a potential customer, or does it detract? If you were a salesperson, would this information help the sale or would it make the sale more difficult? These are questions you should ask yourself when looking at your website.

Sales people are always thinking about their sales funnel. A sales funnel describes the conversion of prospects into stages from inquiry through to the final sale. Prospects start at the top of the funnel and convert into a sale at the bottom. The success of this conversion reflects the quality of prospects at the top of the funnel and the sales skill at each conversion stage.